Getting real with your images on websites, in social media and in print can give you an advantage in trying to become more believable. Here are ten photo ideas that can help you build rapport and fun.
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75% of listeners forget almost everything a salesperson said in presentation after 24 hours. There is just too much data coming in, and our brains decide what might be needed later.
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If you want to build trust with prospects, it is really important to tell the truth. Especially about your company. If your words come off as braggodocio, you will set back your efforts to build rapport.
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The tools you develop help your sales teams, customer service representatives and technical support staffs work in concert while speeding up onboarding of new hires.
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Google, and other search engines, are always working on ways to better understand, collect information about and present data clearly that answers questions better. And therin lies an opportunity.
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A majority of buyers today believe that companies should be responsible not only for operating safely and in the public interest, but to use their unique powers wisely to be of social benefit.
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In a world where research is king before selecting a product, service or business, showing your subject-matter expertise can help your company in three important ways.
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Storytelling is built into our genetic code. It is a unique way we have communicated for perhaps 200,000 years. Writing is only about 5,500 years old. Stick with what works best.
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If your communications focus on what you have to sell, rather than who you are, you could be missing an opportunity to build trust and mutual respect. Education creates value and opportunity.
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Customers say and show that they buy more often from companies or brands they are familiar with. Trust and comfort are important to see if the relationship should go further.
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If your message is going to be authentic, it needs to be supported with images that visitors and buyers see as authentic. Is stock photography helping or hurting your visitor rapport?
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The majority of small and mid-sized business websites are "boilerplate" designs. They are more like a digital business card that an active, engaging site. Know the warning signs and fix those you find.
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