Proprietary answers to Frequently Asked Questions present your expertise to AI and customers alike.

> TARGET FAQ™ uses customer questions to help your teams focus on two-month sales campaigns.

> The assets you create help educate customers and make sales smoother, easier, and often deeper.

> Your sales and customer service teams save time and align with your unique approaches.

> And your growing FAQ library helps automate outreach. Increasing contacts, cutting time.

> No interviews, no heavy lifting. Enter a question or topic that customers care about. We take the handoff to provide a draft FAQ response for review. Then we add your choice of marketing supports.

how DID faq cOme back INto USE?

WE HAVE TO GO BACKWARDS TO GO FORWARD. When first introduced, Frequently Asked Questions simply were not executed very well. Questions were created without much thought to fill space. Questions such as “Why is XYZ Corporation the area’s recognized leader in castle-busting siege catapults?” or “What is the mission statement of the company?” were not questions most were likely to ask. As a result, the pages ranked poorly and were eventually eliminated from many sites.

THE REASON YOU NEED REAL AND MORE CAREFULLY THOUGHT OUT FAQ RESPONSES TODAY IS TWOFOLD. First, search engines are being asked “long-chain questions.” The days of typing in “Keyless+entry+near+me” are fast drawing to a close.

Instead, long-chain questions like, “Is replacing a keyless pad garage entry a DIY project, and what tools would I need?” Or, “Where can I get labels printed individually on rolls in under a week?” Those more complex questions are often asked through AI, search assist, or even the standard search bar. In each case, the internet is scanned by artificial intelligence (AI) for the answers deemed most authoritative.

AI formulates an answer. Many of the links consulted disappear into the response. Some of those URLs, however, where good responses are found, are actually linked in the information provided by AI. So good answers on your website or social media can act as lures.

So instead of looking to rank for words like “label,” which isn’t going to work very well since millions of sites already do that, you now have an even better opportunity. You can have a great answer readily available to more and more authentic questions. Those answers can educate customers so they are qualified better to understand your authoritative solutions. That can translate into increased sales and more loyal customers. They think more like you.

BUT THE BEST REASON GOES BEYOND RANKING OR BEING DISCOVERED. The fact is that your sales staff and your customer service staff both have to answer certain questions frequently. The more of those you have a standard company response to, the more aligned your teams are. That means your messages are more consistent, and the wheel isn’t being invented again. Once each Frequently Asked Question is completed, it can be repeated on your website (where AI loves to search FAQ sections now) on social media and in other campaign items you select each two-month cycle. That helps with sales focus events and customer outreach.

How doES A TARGET FAQ campaign REQUIRE ONLY MINIMAL INPUT?

1. You subscribe and enter your first question or topic. If you can provide a few leads of where to start looking or existing information from your own on-line resources, it can help. Very little heavy lifting otherwise.

2. We take over and do the research for a draft Response Asset.

3. Here’s the subscription cost and what it includes: