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- Arturo Corral, Founder, Sedona Management, LLC
Find Your Own Unique Selling Proposition
You can find the role of differentiation - so important, yet so often short-circuited - here. The most successful companies leverage a "Unique Selling Proposition." The USP is a differentiating approach that not only fits your organization but that becomes part of your business model and company culture. The USP you utilize should offer to resolve a business pain experienced among your prospects.
Find USP examples your company can leverage.