Phase 1 Schedule

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We will help you better understand the nuances of this schedule during your Initial Consultation.

LGA Phase 1

This phase involves collecting emails of prospective customers, submission, formatting by JanSanMarketing and beginning a trickle campaign of collateral generated by JanSanMarketing alternated with calls to test and cleanse the list further. The point over the first six months is to gather data, and build a story around your chosen USP.

  • Introductory Brochure

  • Infographic Direct Mailer

  • Case Study or White Paper Emailer

  • Talking Points

Phase 2 Schedule

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LGA Phase 2

Phase 2 involves a continuation of paring the list to qualified leads while moving to the iterative cleaning data-gathering, data analysis and rapport building as an established subject-matter expert.

Prospects that take certain actions to move from the pipeline into the sales funnel begin an appointments phase.

  • Iterative Feedback Loop Direct Mailer

  • Iterative Feedback Loop Emailer

  • Case Study or White Paper Emailer